While Facebook LIVE is great, if no one is watching it, how great is it really? Well, fret no more, as Facebook has just rolled out the option for verified Facebook pages to now, schedule a Facebook Live Video, giving you the opportunity to let people know ahead of time about your live stream! Now don’t get me wrong, you have always had the ability to let your followers know about your upcoming Live broadcast, but it was just by posting it on your wall, via a simple post. However, with this new feature, you can do so much more than that! Not only can you schedule it seven days in advance you can also send reminders and Facebook gives you a share link that you can share and embed in other places like your blog and website. And if all of that wasn’t cool enough your fans can join what Facebook calls your "lobby" (think of a waiting room) about three minutes before your Live broadcast begins.
So How Do You Schedule Your Facebook Live Video
Below is a brief description directly from Facebook media. However, if you click here, there is a complete PDF download that has come directly from Facebook, making it fool proof.
- Navigate to Publishing Tools: Once you’re in Publishing Tools, select “Video Library” and then “Live.”
- Copy your stream credentials (e.g. steam key, Server URL). If you need to find the credentials closer to the time you’re going live; they are also available by editing the post in Video Library.
- Craft your announcement post. Be sure to write an engaging and informative description, so your followers know what to expect from your broadcast. You will be able to update the description later if need be.
- Finalize your scheduled live broadcast. Put any finishing touches on your post (such as adding a custom image) before you schedule your broadcast.