Good evening
lovelies, tonight I’m going to talk to you about a topic that you don’t see me
talk much about on this blog, which is social media marketing. Yeah I know;
you're probably wondering, why are you talking about social media, and what
does it have to do with beauty? We’ll bear
with me, there’s a reason.
To start
with, I’d like to tell you a bit about myself. Aside from beauty &
blogging, I am also a marketing professional and have been in the field for
about 17 years. Social media is
something that I hear a lot of people talk about, whether they are questioning,
complaining, or praising, it has been incorporated into our everyday lives. We see it being used for both business and
personnal, helping to spread our existence to the world via the Internet. However,
the biggest issue I see is that people don’t really understand what each social
media platform is for. More importantly which one fits them and which ones don’t,
as it is not for everyone. Plus, let’s be honest social media can be confusing
at times. So, over the next few weeks, I will be giving you
some insights with the goal of helping you to understand the differences
between the major social media platforms.
Tonight, I’m incorporating a little twist to it. By giving an introduction to these
various mediums from a beauty bloggers perspective, focusing on the ones that I
use most. And the best part, it will all
be explained by makeup. Check out the infographics to the right. →
In
conclusion, social the media is like any other marketing medium, when used correctly
it can help your business. So before
you decide which platform to implement, you first need to have a plan. More importantly
you need to know what are your expectations and goals. Keeping in mind those are
not necessarily social media goals, but rather your marketing goals. In turn
you will select the medium that helps you accomplish those goals. I mean you wouldn’t sell hairspray to bald
man, now would you?
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