Facebook New Business Page Layout Change

When we hear Facebook is making more changes, we always seem to think of the algorithms.  While that has just happened, today I am sharing a new revamp,  the layout of a business page.

When Will This Facebook Change Take Place?
Unlike in past rolls out, Facebook is rolling this out slower on a per user basis.  So this means that I may be able to see your business page with the new look while you may not!

So What’s New With Facebook?
I’ve done a screenshot of my page below so you can see the changes.

Left Side Of Your Business Facebook Page

Profile Photo
The profile picture is no longer on the cover it is off to the left away from the page.   Off to the left is also your username and name.

Apps Menu
I like this change, as before the apps. were hidden and unless you knew where to click to find them,  a person visiting your page, may have missed them.

Center Of The Facebook Page

Cover Image
This to me is the best change as nothing is cluttering up the image any longer.  It is cleaner, there aren't any buttons, etc. giving us more room to showcase our brand.  Additionally, it is going to be more user friendly as you don't have too worry about the cover image being cut off or covered up!

Likes and Messages
Directly below your cover image, you will find your likes and message button to the left next to your call to action button, which is on the right.

Right Side Of Your Facebook Page

Call to Action Button
What is that??? Exactly.  This was something that was an excellent idea, but got lost on the old page set up.  But not anymore as it is now located under the cover image to the right and it is much bigger, so we can't miss it! 

Page Category
This located directly under the call to action button, you’ll notice my Barbie’s Beauty Bits is Health & Beauty along with my city.

Likes Area
This is below the page category along with the invite friend.

The About Section Is Next
There isn’t much change here.  But the featured video is very prominent so make sure you set that up.

Remaining Tabs On the Right

• Apps
• Photos
• Videos
• Visitor's Post
• Liked by this page.

Create A Facebook Ad

Facebook offers advertising solutions for every level of expertise.

You don’t have to be an expert to start advertising on Facebook. Utilize self-serve tools to a create Facebook ad, run a campaign, and track their performance. Almost two billion people use Facebook monthly, so you can reach any kind of audience here.

So there you have it, the new Facebook Business Page look.  What are your thoughts? Let me know below!

Personally, I love the new look and more in your face, as it is giving businesses the opportunity to shine!

Facebook Adds Emoji Buttons To It's Platform!

Back in October on the Kevin Makes Sense Radio Show, I shared that Facebook was going to be giving people more ways to express their emotions more by adding some Emoji's to Facebook.  If you missed that radio show, click here!

Well, friends, reactions is no longer a talk IT IS A REALITY! As Facebook is rolling out its new “Reactions Feature”, for all of it’s users in the next few days!

On the Today show this morning, they shared that Facebook users will now have five new ways to express their feelings on Facebook.

The new Emoji’s include…. Love, Haha, Sad, Wow, and Angry.  Add that to the like button, we now have six ways to let people know how we really feel!

Now business owners, don’t worry this is not a dislike button, but rather a way for people to express, empathy as well as happiness!

Page Admins: With these new icons, you can also check the reactions of your posts in Insights. So love it! 

...We’re kicking butt with Love! 

Or that thought of the day, got a lot of HAha's!

 


To read more on Facebooks new Emoji’s CLICK HERE

Just In…Facebook Is Making Changes to What Posts Will Be Shown At the Top Of Your Newsfeed

With the New Year always comes new changes, and it is not any different with Facebook.  Yes, Facebook is once again making some changes to the News Feed algorithm, helping to weed out posts you may not want to see.

Facebook's goal is to make the users experience better, and this is why they are always conducting surveys. You may have recently been asked: "What would you like to see on your news feed or to rate a story," now you know why.   Facebook's goal is to place the content in front of people that want to see it.

Facebook said on Monday, “The goal of News Feed is to show you the stories that matter most to you. The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you.”

Facebook also mentions, “That this update should not impact your reach or referral traffic. But, some pages may see increases in referral traffic if your posts are considered meaning while other may see a decline if the rate of which people are clicking on your stories does not match what the survey indicated people wanted to see.”

How does this affect your business Facebook page?

While these may seem like small changes, in my opinion it is not.  Why? Because, the posts that will be shown or seen will now be determined by the likelihood that your audience wants to see it, not just by the actions that are taken on the posts. For example, if there are a lot of actions on a post (likes, comments, etc.), but this type of post was not one that was indicated as a post that would like to be seen, it could have a negative effect on your page.

Facebook's software engineers Cheng Zhang and Si Chen suggests: "That page owners need to avoid engorging people to take a particular action (like clicking or liking). While this type of activity will show a temporary spike in your metrics, if it doesn’t match what your audience has said they want to see, it can have a negative effective on your page."

Overall this Facebook update is going to help re-balance the actions on your page to what people have reported that they want to see.

Want to read more on how Facebook is using qualitative feedback to show relevant stories click here!