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August 7, 2014

A Sneak Peek Into One Directions New Makeup Line; The Looks Collection

Disclaimer:  This is a sponsored post on behalf of Markwins and BrandBacker.  All views expressed are my own and were not influenced in anyway.

A Sneak Peek Into One Directions New Makeup Line; The Looks Collection, By Barbie's Beauty Bits

I’ve been talking about the release of One Direction’s new makeup line for the past week all the way from Vegas.  But today, I’m going to give you a sneak peek into the entire collection.  This 5 member boy band from England knows what “Makes You Beautiful” and have partnered up with Markwins Beauty, creating the “Looks Collection".  This rockn’ 3 piece set is inspired and named after One Direction's three international success albums: Up All Night, Take Me Home, and Midnight Memories. So whether you're a rocker, the girl next next door or a party girl, One Direction has you covered!

Some what's inside these 3 collections? Each set contains the following items...
  • A 4 +1 eye shadow, that includes 4 velvety pigmented shadows & one shimmery shadow
  • Lip gloss that glows under UV light…HOW FUN!
  • A carbon black volumizing mascara
  • Nail varnish in fashion forward colors
  • A crème lipstick
  • An Eye & Body crayon that can be worn as eyeliner, shadow or body art...Or All 3!
  • Bonus: Stencils that you can use to apply art to your face or where ever else, your heart desires
  • ALL packaged in a collectable tin
As you can see from above, “One Thing” these guys did, was to make sure that these sets have everything you need, making you “Irresistible”.

A Sneak Peek Into One Directions New Makeup Line; Up All Night Kit, By Barbie's Beauty Bits

Up All Night: I was able to personally try this one out myself.  The color combination in this was really fun! Over all the products were a hit. I was really impressed with the pigment and loved the texture of the makeup too. My top favs. from the collection were the eye-shadows and the mascara!  The mascara is a carbon black, which gives it a really intense black application, with no clumping. Furthermore, it thickens and builds lashes for a fun dramatic look. The eyeshadow palette shadows are very pigmented and perfect for that party girl. 

What Else Is In the Up All Night Palette?
  1. The shadows are as follows:
    •  Up All Night – Sapphire glitter crème
    • More Than This – Soft blushing pink
    • Save You Tonight – Shimmering turquoise blue
    • Gotta Be You – Silvered taupe shimmer
    • Another World – Royal blue shimmer  
  2. Taken-A Liquilights glow lip gloss that glows under UV light
  3.  Little Black Dress-A carbon black volumizing mascara
  4. Na Na Na-An aqua blue nail varnish
  5. I Should Have Kissed You-A crème pink lipstick
  6. Stand Up- A denim blue eye & body crayon that can be worn as eyeliner, shadow, body art & MORE
  7. Bonus-Stencils that you can use to apply art to your face or where ever else, your heart desires                                                                                                                                     

    A Snap Shot Of The Other Two Kits In 
    One Direction's, The Looks Collection

Take Me Home: This kit is great if you are trying to achieve the girl next door look.  With neutrals and a touch of gold you're sure to get that effortless gorgeous look. 

A Sneak Peek Into One Directions New Makeup Line; Take Me Home Kit, By Barbie's Beauty Bits

Midnight Memories:  Rock your beauty with this palette, as this set will bring out the rocker in you!
A Sneak Peek Into One Directions New Makeup Line; Midnight Memories Kit, By Barbie's Beauty Bits

So when can you get your hands on some of these limited edition tin keepsakes makeup kits? Well see below for some of the release information...


  • The line will be available worldwide starting in the U.S. 
  • International release dates TBD.

  • Macy's - August 11th
  • Stage Stores – August 25th
  • Dillard’s – August 25th
  • Beauty Brands – August 25th
  • Lord and Taylor - August 25th


Make sure to follow on Makeup By One Direction on Facebook as well!



  1. Looks like a fun line, especially for little ones! My niece would LOVE This!

  2. I didn't realize there were several color collections in this. How did I miss that before?

  3. I'm sure there are a lot of tween girls who are very excited about this!

  4. The colors look so fun! I'll have to watch for this set!

  5. I have one of these kits too. It is young for me, but my daughter and her friends are sure loving it!!!

  6. This is going to fly off of the shelves! And I want some, this would be the best gift for my nieces!

  7. They have everything lol. My daughter would love this.

  8. I am seeing this makeup more and more lately. I originally thought it was for young ones so it is great to know it is for adults!

  9. I bet this makeup is going to be really popular. The eyeshadows look really pretty.

  10. I'm sure Tweens will go crazy for this - anything One Direction. I like that it's a whole collection.

  11. One Direction has a make-up line? That is some great marketing. What tween girl won't buy that? It looks like a great product.

  12. The boy band machine strikes again! I'm interested to really see if the guys chose the hues or if it's just geared toward merchandising.

  13. This looks like a nice makeup line. I am sure all the young girls will go crazy for it.

  14. You know, when I first saw this makeup, I thought it was just for Tweens. However, I saw another review of this makeup, and it's actually quite good makeup.

  15. Those look like fun, especially for a One Direction Fan. The tins they come in are cute and I like that there are multiple options.

  16. Looks like an amazing product line. Bet it will go over well.

  17. This is going to be a big hit. My niece who adores One Direction will for sure want one... or lots.

  18. Love these color combos. Who knew there were such great collections?

  19. Those eye shadows are pretty colors! I bet these will be hard to find, they'll sell out.

  20. This is a first! My friends daughter will be going crazy for this, how exciting this is. Thanks for sharing

  21. The color palettes of the One Direction kits are really surprising me. I actually like them. ;)

  22. My niece would love this set! The colors are vibrant

  23. This looks so fun. I love the shades of the eyeshadows!

  24. I have the Take Me Home kit and was pleasantly surprised by the pigmentation in the colors! I will definitely be using this often.

  25. I had no idea they have a makeup collection! I really like the blue and teal pallette!

  26. I think its great for teens who are still into 1D. Maybe some college students. I love the colors but the 1D packaging throws me off a bit. Like I am too old to buy it. Kiddo is 9 and shes just too young for this.

  27. I bet my daughter would like these. I think it's a fun concept to mix the makeup and the band.

  28. I actually really like this! I'll prob get it for my little sister :) Have you tried Vain Pursuits btw? I'd love to hear what you have to say abt them!

  29. I can't believe they have makeup! I actually kind of want to try it.

  30. Seems like a great collection of items. The Na Na Na nail polish looks so pretty!

  31. My nieces LOVE One Direction! I know exactly what to get them for Christmas now!

  32. I'm sure a lot of teen girls would be all over this makeup line. I really like the blue nail polish.

  33. I don't think I'll let my daughter wear the blues, except for in the house. She can't wait to try this line out for herself!

  34. The Midnight Memories kit looks pretty nice. Thanks for sharing!

  35. I didn't know One Direction had a makeup line. That's pretty neat!

  36. One Direction has a makeup line? I had to do a double take. Wow, interesting. I'm curious to try it!

  37. I'm still a little confused about why a boy band is releasing a make-up line. Regardless, I'm sure there are teams of teenage girls who will love it!

  38. Even though i'm not into One Direction at all, I think it's fantastic they have a makeup line.

  39. Are you series One Direction has a makeup line coming out! I just think that's funny because its a boy singing group but I know the little girls are gonna buy this by the bulk...great marketing and branding!


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