I used to be the biggest MAC makeup fan, but over the years I've seemed to have forgotten about them, and I think that is primarily because of their exclusive presence in only a few places. In my area, they are only located in department stores, and I am not a department store fan. But now with beauty specialty store’s and e-commerce platforms like those from Sephora and Ulta, makeup brands that are exclusive department store brands seem to get overlooked. But not any longer as MAC Cosmetics will soon have a presence in Ulta.
That is right, in a recent article that I read on WWD.com, MAC Cosmetics is to enter Ulta Beauty in the bid for a new audience.
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“The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June. MAC Cosmetics is betting that it has found at least a partial solution to the sales slowdown it is suffering as traffic thins out in America’s malls and department stores... By the end of the year, MAC is expected to be in more than 100 Ulta stores, according to Karen Buglisi Weiler, MAC global brand president. “By mid-June, we should have the first one opened,” she said.”
I think this is a great move for MAC. I know that there are tons of people who have wanted to try the brand but don't as they haven’t had much access to them, but now they can! AND if MAC is included in the 20% off Prestige events, I will be even more stoked!
What are your thoughts on this? Are you excited, are you a MAC fan?